Market Research in Practice

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find

If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to k

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using

* Part of the new Market Research in Practice series, published in association with the Market Research Society

* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty

Book of A to Z Entrepreneur in Practice Book content, How to: - Start (Creative & Innovative) and seeking for business opportunity? - Estimate business feasibil

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics a