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Language: en
Pages: 288
Pages: 288
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential str
Language: en
Pages: 360
Pages: 360
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv
Language: en
Pages: 226
Pages: 226
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of a
Language: en
Pages: 264
Pages: 264
With mobile devices and easy access to the internet, people are now in constant connection with news and entertainment, as well as contributing to content throu
Language: en
Pages: 305
Pages: 305
You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase
Language: en
Pages: 230
Pages: 230
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is
Language: en
Pages: 336
Pages: 336
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These change
Language: en
Pages: 202
Pages: 202
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in
Language: en
Pages: 306
Pages: 306
A book for the interface workers. Dust or Magic was primarily written for the young, talented people whose creative instincts are kindled by computers and live
Language: en
Pages: 446
Pages: 446
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing o