More Books:

Ogilvy on Advertising in the Digital Age
Language: en
Pages: 288
Authors: Miles Young
Categories: Education
Type: BOOK - Published: 2018-01-16 - Publisher: Bloomsbury Publishing USA

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential str
Narrative Advertising Models and Conceptualization in the Digital Age
Language: en
Pages: 360
Authors: Y?lmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2017-02-01 - Publisher: IGI Global

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv
Advertising in MENA Goes Digital
Language: en
Pages: 226
Authors: Ilhem Allagui
Categories: Social Science
Type: BOOK - Published: 2019-04-04 - Publisher: Routledge

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of a
Digital Media Effects
Language: en
Pages: 264
Authors: W James Potter
Categories:
Type: BOOK - Published: 2021-01-15 - Publisher:

With mobile devices and easy access to the internet, people are now in constant connection with news and entertainment, as well as contributing to content throu
The Corporate Warrior
Language: en
Pages: 305
Authors: James P. Farwell
Categories: Business & Economics
Type: BOOK - Published: 2022-02-04 - Publisher: Rothstein Publishing

You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase
Information Asymmetry in Online Advertising
Language: en
Pages: 230
Authors: Jan W. Wiktor
Categories: Business & Economics
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is
Spending Advertising Money in the Digital Age
Language: en
Pages: 336
Authors: Hamish Pringle
Categories: Business & Economics
Type: BOOK - Published: 2011-12-03 - Publisher: Kogan Page Publishers

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These change
Innovations in Magazine Publishing
Language: en
Pages: 202
Authors: Simon Das
Categories: Social Science
Type: BOOK - Published: 2021-05-06 - Publisher: Routledge

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in
Dust Or Magic, Creative Work in the Digital Age
Language: en
Pages: 306
Authors: Bob Hughes
Categories: Computers
Type: BOOK - Published: 2007-01 - Publisher: Bob Hughes

A book for the interface workers. Dust or Magic was primarily written for the young, talented people whose creative instincts are kindled by computers and live
Membership Marketing in the Digital Age
Language: en
Pages: 446
Authors: Patricia Rich
Categories: Business & Economics
Type: BOOK - Published: 2015-12-03 - Publisher: Rowman & Littlefield

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing o