From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential str

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of a

With mobile devices and easy access to the internet, people are now in constant connection with news and entertainment, as well as contributing to content throu

You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These change

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in

A book for the interface workers. Dust or Magic was primarily written for the young, talented people whose creative instincts are kindled by computers and live

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing o